BYG Hojicha powder 50g - perfect for latte

A warm, toasty ritual in every cup

Discover the mellow richness of BYG Hojicha, a finely milled roasted Japanese green tea that balances gentle smoke, subtle sweetness, and comforting depth. Unlike verdant teas, Hojicha is transformed through charcoal roasting, shifting its tone from grassy to warm amber and giving it a soft, nutty aroma. 

🌅 Flavor Notes & Aroma

• Roasty & nutty: Caramel, cocoa nib, and freshly toasted nuts
• Low bitterness: The roasting process diminishes astringency, yielding a smooth, mellow brew  
• Aroma-forward: Soft, smoky, with light woodsy undertones — this is a tea you smell before you sip  

🌱 Why Hojicha?

• Gentle caffeine: Roasting lowers caffeine levels, making this an ideal late-day or after-dinner tea.  
• Digestive-friendly: Its soothing character and low tannins make it a comforting choice post-meal
• Versatile in the kitchen: Use in lattes, baked goods, ice creams, or as a finishing dust on desserts — a mellow complement to sweets

🧪 How to Brew

1. Use ~1–2 g of powder per 100 ml of water
2. Heat water to ~80-90 °C (you can use near-boiling water — Hojicha is forgiving)  
3. Whisk or stir vigorously until just suspended
4. Adjust powder or water ratio to your preference
5. For a cold version, dissolve powder in a little warm water, then top with ice and milk

🎯 Perfect For

• Anyone new to Japanese teas — the roasted profile is approachable even for non-tea drinkers
• Late afternoons or evenings — its gentler caffeine makes it suitable when you want flavor without stimulation
• Fans of “coffee-ish” or nutty-roasty flavors who want a lighter, healthier alternative