A collage-style promotional graphic for matcha pure tea, featuring first-flushed matcha tea leaves, a hand holding a layered matcha drink in a clear cup, a tall glass of matcha iced tea with pink fruit, and green matcha cubes on a plate with mint leaves. Large decorative text reads 'Fine matcha pure'.
Meet the founder

Passion for Matcha, Mission for Happiness

Growing up surrounded by the timeless tea traditions of East Asia, her earliest happy memories revolve fresh matcha drink, from pure warm matcha to matcha dessert.

This quiet, everyday joy sparked our brand vision: to bring vibrant, consistent-grade matcha to the world at genuine, unexaggerated prices.

We believe matcha’s joy deserves no borders—everyone everywhere deserves access to fresh matcha, and we welcome every creator to reimagine matcha in infinite delicious forms, from classic lattes to one-of-a-kind food derivatives.

BYG MATCHA,

Just A Better Daily Standard.

H.

Why BYG Matcha | 100% Pure Matcha Powder Direct From Farm