{"product_id":"byg-hojicha-50g","title":"BYG Hojicha powder 50g - perfect for latte","description":"\u003ch2\u003e\n\u003cspan\u003eA warm, toasty ritual in every cup\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch2\u003e\n\u003cspan\u003eDiscover the mellow richness of BYG Hojicha, a finely milled roasted Japanese green tea that balances gentle smoke, subtle sweetness, and comforting depth. Unlike verdant teas, Hojicha is transformed through charcoal roasting, shifting its tone from grassy to warm amber and giving it a soft, nutty aroma.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch2\u003e\n\u003cspan\u003e Flavor Notes \u0026amp; Aroma\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003e- Roasty \u0026amp; nutty: Caramel, cocoa nib, and freshly toasted nuts\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cspan\u003e- Low bitterness: The roasting process diminishes astringency, yielding a smooth, mellow brew \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cspan\u003e- Aroma-forward: Soft, smoky, with light woodsy undertones — this is a tea you smell before you sip \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\n\u003cspan\u003e Why Hojicha?\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003e- Gentle caffeine: Roasting lowers caffeine levels, making this an ideal late-day or after-dinner tea. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cspan\u003e- Digestive-friendly: Its soothing character and low tannins make it a comforting choice post-meal\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch3\u003e\n\u003cspan\u003e- Versatile in the kitchen: Use in lattes, baked goods, ice creams, or as a finishing dust on desserts — a mellow complement to sweets\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\n\u003cspan\u003eHow to Brew\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003ch3\u003e\u003cspan\u003eUse ~1–2 g of powder per 100 ml of water\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003e\u003cspan\u003eHeat water to ~80-90 °C (you can use near-boiling water — Hojicha is forgiving) \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003e\u003cspan\u003eWhisk or stir vigorously until just suspended\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003e\u003cspan\u003eAdjust powder or water ratio to your preference\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003e\u003cspan\u003eFor a cold version, dissolve powder in a little warm water, then top with ice and milk\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\n\u003cspan\u003e Perfect For\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003e- Anyone new to Japanese teas — the roasted profile is approachable even for non-tea drinkers\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cspan\u003e- Late afternoons or evenings — its gentler caffeine makes it suitable when you want flavor without stimulation\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cspan\u003e- Fans of “coffee-ish” or nutty-roasty flavors who want a lighter, healthier alternative\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"BYG Matcha","offers":[{"title":"Default Title","offer_id":51613122462038,"sku":null,"price":12.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/8962\/2358\/files\/IMG_0893_2691aeb6-f347-49c1-8076-a2e14797ba09.jpg?v=1767627216","url":"https:\/\/www.bygmatcha.com\/en-us\/products\/byg-hojicha-50g","provider":"BYG Matcha","version":"1.0","type":"link"}